Vol. #2In progress
Retention and repeat purchase
Find why repeat orders slow and customer value slips.
Field guides
Find the problem.
Run the check.
Practical checks for consumer-brand growth. Use your data to decide what to investigate.
Vol. #1Available now
20 checks for better acquisition decisions
Find where customer cost climbs, spend loses efficiency, and campaign decisions miss the mark.
Vol. #3Planned
Measurement and reconciliation
Find out why platform, analytics, and order numbers disagree, and which number to trust.
Vol. #4Planned
Contribution and margin
Find where discounts, product mix, and acquisition cost erode contribution.
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