#1An offer your margin can support
Compare discounts, spend thresholds, bundles, and gifts with product and fulfillment costs. Set the CPA and order growth each offer needs.
Get your Q4 plan ready
for Black Friday.
We’ll review your offer, ad budget, creative, and checkout with your team. You get editable planning models, a creative plan, and a list of changes to make before Black Friday.
Put the offer, budget, and launch plan through the same review.
Your offer changes contribution per order. Your spend plan changes the CPA you can support. Your creative and purchase path need to deliver those orders.
We review these decisions together, using your actual commerce, cost, and acquisition data. Your growth and finance teams get one plan they can assess and run.
The models and decisions
behind your holiday plan.
Specific work products you can use before launch and during the promotion.
#2A spend plan with performance requirements
Connect spend, orders, revenue, and CM3 in one plan. Set the conditions to increase, hold, or reduce spend.
#3A creative plan behind the budget
Review the current creative and acquisition setup. Identify the messages, proof, formats, and tests to prepare before launch.
#4A clear path from the ad to the order
Test the offer across ads, landing pages, product pages, cart, and checkout. Check measurement, shipping, upsells, and post-purchase flows.
#5A forecast that accounts for your customers
Separate acquisition from captured demand. Use cohort evidence to assess repeat contribution and orders pulled forward by the promotion.
#6A plan the business can fulfill
Connect the order scenarios to stock, gifts, dispatch, and shipping promises. Rank the changes that affect contribution or launch readiness.
A working plan.
A clear order of action.
You get the Q4 planning structure we use with our clients, adapted to your brand’s offer, budget, and creative.
You keep the editable models and a clear list of fixes. Each fix has an owner and a next step.
From your current plan
to the decisions that matter.
Use existing exports or read-only access. We request the data after selection.
#1Apply with the decision.
Tell us what you need to resolve before launch. We review the fit and agree on the scope with selected brands.
#2Review the plan and data.
We connect the offer economics, spend scenarios, creative, purchase path, and operational limits.
#3Set the plan with your team.
We deliver the working models and priority fixes. The review sets the targets, owners, and next actions.
Who this review is for
- You run an e-commerce brand and already spend on ads.
- You’re choosing your Black Friday offer, ad budget, or creative.
- You can share your sales, ad spend, product costs, and shipping costs.
- Your team can make changes before Black Friday.
Get your Q4 plan reviewed
before Black Friday.
Tell us what you’re planning and what you need help deciding. We’ll review your application and follow up by email.
We’re selecting five brands. We’ll agree on the work, timing, and terms before the review starts.